About abTestBot
Built by a practitioner, for practitioners.
The Story
abTestBot was created by Scott Leblanc, an ecommerce and conversion optimization professional with over 25 years of experience building, growing, and optimizing online businesses.
After decades of helping clients and his own products succeed through data-driven experimentation, Scott recognized a gap: generating high-quality A/B test hypotheses was still a manual, time-consuming process — even for experienced teams. The best ideas often came from deep analysis of page structure, user behavior patterns, and competitive landscapes — exactly the kind of work AI excels at.
abTestBot was born from that insight. Originally built as an internal tool for Scott's own consulting practice and client work, it quickly proved so effective that it became clear other teams could benefit from the same approach.
Our Mission
Our mission is to democratize conversion rate optimization. Whether you're a solopreneur running your first online store or a growth team at a scaling startup, abTestBot gives you access to the same caliber of test ideas that previously required expensive agencies or years of CRO experience.
About Scott & Marginwalkers
Scott Leblanc is the founder of Marginwalkers, a full online business optimization consultancy. With 25+ years in ecommerce, Scott has worked across industries — from DTC brands and SaaS to B2B platforms — helping companies increase revenue through systematic experimentation and data-driven decision making.
Our Values
Practitioner-First
Built by someone who runs real tests, not just builds tools.
Data-Driven
Every recommendation is grounded in proven CRO patterns and AI analysis.
Accessible
Enterprise-quality insights at a price point that works for everyone.